B2B Buyers Talk To Sales People Much Later

Buyers want to browse all of the content you have to offer before they contact you. Genwi allows marketers to create content destinations which offer a library of resources that allow buyers explore and engage.
Watch how we help drive engagement:

Genwi enables marketers to organize, distribute and analyze their content to:
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Work With Your Existing Tools

From Marketing Automation to CRM, Genwi compliments what you do today. Just replace PDF promotions with a rich set of assets that better align to your buyers interests.

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Target Audiences More Effectively

Present a branded experience across all channels, refine content offers to be contextually relevant, and offer a path to explore futher to keep buyers engaged.

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Measure The Content Effect

Qualified buyers are easily lost amongst the masses. Get analysis of interest based on engagement and better assess your content based on what is resonating.

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Content destinations deliver 110% more engagement:

In a recent campaign we ran over 20 days to promote an eBook, we saw a 110% increase in engagement as the audience viewed other material the was available beyond the eBook content offer.

Over time, demand peaks inline with the promotion, but in addition to the single eBook that was promoted, buyers stayed and consumed even more content. In fact, often other content that they discovered from the destination was often more engaging that the initial content offer.

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Use Genwi to reach all of your audiences:
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Enable Field Sales Teams

Transform the way your sales team accesses information through their mobile devices. Provide sharing and instant feedback to ensure they are always up-to-date and always ready to sell.

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Liberate Channel Partners

Empower your channel by offering easy and timely access to necessary marketing material. Manage access and availability to groups. Track, learn, and refine to ensure success.

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Forge Customer Communities

Your customer community is loyal and invested in your products and services. Appifying information through a mobile gateway will ensure they have everything they need be more successful.


Some customers we work with:

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IBM Content Zone
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Smart Enterprise
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Chief Content Officer
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Tesla Model
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CineEurope
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American Express
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Festivals
deloitte Supercharge Marketing With Content Destinations

Deloitte

Genwi is used by marketers to distribute information, gathered from multiple sources, to mobile devices in realtime. It provides an efficient way to curate, manage and optimize content, which results in vastly better channel to relay information to an organization’s customers, partners and employees.
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