B2B Buyers Talk To Sales People Much Later
Watch how we help drive engagement:
Genwi enables marketers to organize, distribute and analyze their content to:
Work With Your Existing Tools
From Marketing Automation to CRM, Genwi compliments what you do today. Just replace PDF promotions with a rich set of assets that better align to your buyers interests.
Target Audiences More Effectively
Present a branded experience across all channels, refine content offers to be contextually relevant, and offer a path to explore futher to keep buyers engaged.
Measure The Content Effect
Qualified buyers are easily lost amongst the masses. Get analysis of interest based on engagement and better assess your content based on what is resonating.
Content destinations deliver 110% more engagement:
In a recent campaign we ran over 20 days to promote an eBook, we saw a 110% increase in engagement as the audience viewed other material the was available beyond the eBook content offer.
Over time, demand peaks inline with the promotion, but in addition to the single eBook that was promoted, buyers stayed and consumed even more content. In fact, often other content that they discovered from the destination was often more engaging that the initial content offer.
Use Genwi to reach all of your audiences:
Enable Field Sales Teams
Transform the way your sales team accesses information through their mobile devices. Provide sharing and instant feedback to ensure they are always up-to-date and always ready to sell.
Liberate Channel Partners
Empower your channel by offering easy and timely access to necessary marketing material. Manage access and availability to groups. Track, learn, and refine to ensure success.
Forge Customer Communities
Your customer community is loyal and invested in your products and services. Appifying information through a mobile gateway will ensure they have everything they need be more successful.