News

Wednesday, May 16, 2012

Hollywood Reporter Showcases Cannes Film Festival Content via iPad App

Mobile Marketer

“Apps that have live content flowing through them as opposed to delivering flat PDFs are the ones that will win consumers’ hearts and minds and keep them coming back for more,” said PJ Gurumohan, CEO of GENWI, Los Altos, CA.
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Tuesday, May 15, 2012

The Hollywood Reporter Launches ‘Cannes Film Festival’ App

The Hollywood Reporter

The Hollywood Reporter launched its Cannes Film Festival App, a free full-scale app for tablets that offers all of THR‘s top coverage — including breaking news, reviews and up-to-the-minute updates on screenings, as well as red carpet photos, behind-the-scenes videos and (of course) an exclusive look inside the parties — from the 65th annual Cannes Film Festival. The THR Cannes Film Festival App, the first tablet app developed specifically for the world’s most prestigious film festival, is available for free on iTunes. The app was developed with GENWI, the leader in cloud publishing, by leveraging GENWI’s cloud-based mobile Content Management System (mCMS).
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Monday, April 23, 2012

Are Publishers Toast on Mobile?

Mobile Marketer

“In the publishing world, high CPMs are critical, and downloading apps expands the subscriber rate and therefore drives higher ad revenue,” said PJ Gurumohan, cofounder/CEO of GENWI, Los Altos, CA. “Having said that, publishers need to think about cultivating engagement before they can monetize an app,” he said.
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Tuesday, April 03, 2012

Why Content Marketers Need Tablet Apps Now

Adotas

Amanda Van Nuys, VP of Marketing at GENWI, discusses how tablets open up new marketing opportunities for content marketers.
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Saturday, March 31, 2012

As Tablet Usage Grows, Can Publishers Evolve Fast Enough?

VentureBeat

PJ Gurumohan, Co-Founder and CEO of GENWI, gives publishers a wake up call. The time to move on the tablet opportunity is now.
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Wednesday, February 15, 2012

India’s Times Internet Launches Tablet with GENWI

TechCrunch

The Tweek app, powered by GENWI, launches with much fanfare on TechCrunch.
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Wednesday, January 11, 2012

GENWI Combines Backend Data, Mobile Platform For Publishers

MediaPost

Mobile media should not adopt the inefficiencies of Web publishing, says PJ Gurumohan, CEO at GENWI, a cloud-based publishing platform for mobile devices. But there are hundreds of devices today that require a variety of file structures. And what happens when publishers have 20 versions and need to make a small change to an ad or content?
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Monday, January 09, 2012

Company X Will Change Your Life

FoxNews.com

Fox News highlights some of the coolest and most interesting start-ups at CES 2012, including GENWI.
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Friday, December 09, 2011

Mobile Publisher of the Year: Conde Nast

Mobile Marketer

Conde Nast wins Mobile Publisher of the Year from Mobile Marketer, in part, for “The Daily W” app, powered by GENWI.
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Tuesday, October 18, 2011

A Different Approach to Tablets for Conde Nast

Forbes

Coverage on the launch of Conde Nast’s “The Daily W,” iPad application, powered by GENWI.
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Monday, October 17, 2011

Recently Funded Entrepreneur, Prabhanjan Gurumohan, On building a Successful Cloud Enterprise – The GENWI Story

YourStory.in

From 2007 to 2010, the app economy has witnessed more than 10.9 billion downloads, says Socialcast. Pew Research estimates that nearly one in fourUSadults actively uses apps. More than one third of the Americans who own smartphones download apps at least on a monthly basis. A 2010 comScore study revealed that the primary concern of consumers in the market for smartphones was the quality of the operating system. And the second most important factor leading to the buying decision? Selection of apps.
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Wednesday, October 12, 2011

GENWI Raises $4M for Publishing Platform

LiveMint.com

Nexus Venture Partners has led a $4 million investment in 20-month-old start-up GENWI Inc. that helps businesses build apps for mobile devices and is founded by Bangalore-born P.J. Gurumohan.
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Wednesday, October 12, 2011

GENWI Raises $4M For Cloud Publishing Platform For Tablets, Smartphones

TechCrunch

GENWI raises Series A funding from Nexus Venture Partners, Inventus Capital Partners, and Quest Venture Partners.
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Tuesday, October 11, 2011

Cloud Publishing Platform GENWI Raises $4 Million Series A Round from Nexus Ventures

YourStory.in

GENWI (pronounced “Gen Y”), a cloud publishing platform for smartphones and tablets, has raised $4 million in Series A funding from Nexus Venture Partners.
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Tuesday, October 11, 2011

Conde Nast Leverages Print, Online Content with Daily W iPad App

Mobile Marketer

Publisher Conde Nast’s W magazine is increasing its reach with the launch of The Daily W iPad edition that is sponsored by Calvin Klein.
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Thursday, August 04, 2011

Video App Demo: GENWI

TUAW

We’ve covered GENWI before, but to recap: GENWI is a cloud-based (read: Web) app creation and management system for businesses. While there are numerous platforms and 3rd party services which will “wrap up” your content into a native app, GENWI does all of this on the web, and it’s a pretty compelling service.
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Monday, July 18, 2011

GENWI Allows Anyone to Make its iPad Apps

intomobile

There’s a growing number of mobile and tablet app making services out there. The cloud-based mobile publishing platform GENWI, which up until this point allowed users to make iPhone and Android apps, expanded its offering to include the iPad to the mix.
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Wednesday, July 13, 2011

GENWI Launches iPad App Publishing Solution And Enhanced Mobile CMS

TechCrunch

We first covered GENWI back in 2007, when the company was a social feed reader that allowed users to organize their content feeds by category and share with friends. GENWI has gone through several variations since, most notable among them the launch of iSites, a quick and easy mobile app development platform for iOS and Android, which led to a $1 million investment from Inventus and Quest Venture. Today, the startup is announcing a rebranding, which is really a return to the GENWI name, folding iSites and iSites.us into the GENWI umbrella.
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Wednesday, July 13, 2011

Create Content-Centric iPhone & iPad Apps on the Fly with GENWI

TUAW

The iSites.us site has rebranded itself today as GENWI (the name of the parent company) and expanded to offer iPad app creation in addition to iPhone and Android apps. With a straightforward CMS engine, the service lets you create either mobile HTML5 web apps or true native apps around your content, delivering a digital magazine experience without coding or extensive
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Wednesday, July 13, 2011

GENWI Launches Do-it-Yourself iPad App Publishing Tools

Los Angeles Times

Genwi wants to make building an app for Apple’s iPad as easy as starting a blog on sites such as Blogger or WordPress and on Wednesday the company took a step toward that goal.
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Wednesday, July 13, 2011

GENWI Launches iPad App Publishing Solution and Enhanced Mobile CMS

TechCrunch

GENWI has gone through several variations since, most notable among them the launch of iSites, a quick and easy mobile app development platform for iOS and Android, which led to a $1 million investment from Inventus and Quest Venture. Today, the startup is announcing a rebranding, which is really a return to the GENWI name, folding iSites and iSites.us into the GENWI umbrella.
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Wednesday, June 08, 2011

In-Depth Look: GENWI App Creator for iPhone, Android, and iPad – A Conversation with Robert Scoble

Scobleizer

Watch PJ Gurumohan, Co-Founder and CEO, and Rahul Patel, Co-Founder and CTO, demo the GENWI mCMS with Robert Scoble.
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Thursday, May 26, 2011

Schurz Communications Improves Mobile Strategy

Inland Press

One “very interesting company” that caught his eye was Genwi, a mobile app developer in Los Altos, Calif., he said. “They have developed an app that builds apps,” he said. “And in doing so, they’ve been incredibly disruptive to some of the pricing schemes that were out there through the app developers.”
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Tuesday, May 03, 2011

Oracle VP Named CTO at Genwi

Business Journal

GENWI announced on Tuesday that it hired Rahul Patel as chief technology officer. Los Altos-based GENWI is a cloud-based mobile presence startup founded in January 2010. Patel was most recently vice president of server technology for enterprise software company Oracle Corp., which is based in Redwood City.
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Tuesday, April 19, 2011

HOW TO: Optimize Your Content for the Cloud

Mashable

The smartphone is increasingly becoming the interface through which people process the world around them. At the end of 2010, 63.2 million Americans owned a smartphone, up 60% from the previous year, according to the most recent report on mobile subscriptions from digital analysis company comScore.
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Tuesday, April 05, 2011

The Best Way to Follow the Design World (Or Anything Else) on Your Phone

Read Write Web

When you’ve got just a moment to spare and your brain has a hunger for the freshest good news in whatever field of interest you focus on – what do you do?  I’ve been enjoying a mobile Web app I built with help from a service called iSites.us and I thought I’d share with you details about how I put it together.
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Monday, April 04, 2011

Formulate an Effective Mobile Strategy – Industry Experts Tell You How

Publishing Executive

Don’t wait. When it comes to readership trends, the writing is on the wall: time spent with mobile now equals that spent with magazines and newspapers combined—and mobile is on the upward curve. It’s important to formulate your mobile strategy now and capture this growing audience.
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Thursday, March 31, 2011

Do-It-Yourself Mobile Apps for Small Business

Small Business Computing

The mobile market has grown so big and so fast that savvy small business owners realize participation in that market is no longer optional, but essential, to doing business. But developing mobile apps for Android-or Apple iOS-based smartphones and tablets takes technical skills and money that many small business owners don’t have ready access to. What to do?
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Wednesday, February 16, 2011

Lowering App Management Barriers: A Conversation with GENWI

BIA Kelsey

I recently had the chance to talk to GENWI (pronounced Gen-Y), one of the emerging batch of companies building tools to create and manage mobile apps accross platforms. It’s an opportune time for this, given both heavy adoption of mobile marketing, and growing platform fragmentation.
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