News
The Anatomy of Addictive Content Apps: PDF Versions Fall Short on Interactivity
Folio:Mag
Most magazines delivered on mobile apps are in the form of PDFs which often have low star ratings based on their interactivity limitations, dated content, and a long download process. What we’re doing, the industry standard, is clearly not working. We need a new approach—realtime content apps.
GENWI Nabs $2M from Mike Maples, Roger McNamee to Help Publishers Go Mobile
TechCrunch
Founded in 2010, Los Altos-based GENWI set out to differentiate its business by going after publishers. While magazines and newspapers have slowly made the transition from print to digital, they’re still coming to grips with mobile. For publications (big and small) to survive amidst the industry’s declining ad revenues, it’s imperative for publishers to be able to push their content on every available platform, particularly tablets, the device that’s really best suited to consuming digital content. So, GENWI developed a cloud publishing solution and mobile Content Management System (mCMS) that gives publishers an easy way to re-purpose their content and create engaging mobile apps.
Cloud Based Publishing Platform GENWI Raises $2M
Vator News
Platform allows for real time changes to apps without users having to update. News aggregator GEMWI has received a $2 million investment from Mike Maples, Jr. of Floodgate Partners and Roger McNamee from Elevation Partners, the company announced Tuesday.
GENWI Takes Extra $2M to be the Delivery Boy of Mobile Content
VentureBeat
Cloud publishing company GENWI has added $2 million to it first round of funding.
GENWI helps outlets like magazines, blogs, and brands easily create apps to distribute their content on smart devices. According to CEO PJ Gurumohan, online content creators may want to have an engaging mobile presence, but do not have the resources to launch their own mobile apps. GENWI, which stands for Generation Wireless, takes care of this for them.
Hollywood Reporter Relies on Mobile App to Boast Festival Coverage
Mobile Marketer
The Hollywood Reporter has rolled out a mobile application that will feature coverage from upcoming festivals including Sundance and Cannes.The Festivals mobile app is available on iPhone and iPad devices. Through the app, consumers can browse coverage that centers around the Toronto International Film Festival, the Berlin Film Festival, the Sundance Film Festival and the Cannes Film Festival. “The strategic goal of the app is to create the go-to app for all major film festivals covered by The Hollywood Reporter,” said PJ Gurumohan, co-founder/CEO of Genwi, Los Altos, CA.
Feedback Loop: The Mobile Monetization Dilemma
Digiday
Each Friday we ask an industry leader to critique Digiday’s coverage of the industry that week. PJ Gurumohan, CEO of GENWI, does the honors this week.
Are Publishers Failing on Tablets?
Digiday
Taking your print magazine and turning it into a PDF download for the iPad isn’t going to cut it as a tablet strategy, says GENWI’s Co-Founder and CTO, Rahul Patel. He discusses four things that publishers can do to deliver tablet apps that combine the elegance of print with the immediacy of Twitter-speed content.
Mobile Marketing: GENWI CEO PJ Gurumohan Gives His Perspective
Marketing Voices Podcast
In this podcast, Jennifer Jones of Marketing Voices, discusses mobile marketing trends with PJ Gurumohan, Ph.D, Co-Founder and CEO of GENWI.
5 Tips for Creating Tablet Apps That People Love
iMediaConnection
Two interesting trends are converging at the same time, and they are inextricably linked — the rise of the tablet and the rise of the content marketer. The convergence of these trends tells us something about how mobile devices are impacting how we must operate as marketers and how consumers want to receive information from us. They want to receive information about our companies on demand. And, increasingly, that’s on a tablet.
Don’t Kill Your App: Five Rules for Getting iPad Publishing Right
Folio Mag
Jason Pontin, editor of MIT’s Tech Review, recently announced that, after much pain and expense, the Tech Review is abandoning native apps for the iPad and other mobile devices. Describing the publications experience with app development—which involved spending $124,000 on software development and selling only 353 iPad subscriptions—Pontin reports that, “Like almost all publishers, I was badly disappointed. What went wrong? Everything.”
Winning The Engagement Game: “Tablet-ize” Your Event Sponsorship
Adotas
A smart tablet sponsorship strategy not only provides attendees much more value than the printed event guide, but you can also quantify their engagement levels and continue the relationship after the event ends.
Hollywood Reporter Showcases Cannes Film Festival Content via iPad App
Mobile Marketer
“Apps that have live content flowing through them as opposed to delivering flat PDFs are the ones that will win consumers’ hearts and minds and keep them coming back for more,” said PJ Gurumohan, CEO of GENWI, Los Altos, CA.
The Hollywood Reporter Launches ‘Cannes Film Festival’ App
The Hollywood Reporter
The Hollywood Reporter launched its Cannes Film Festival App, a free full-scale app for tablets that offers all of THR‘s top coverage — including breaking news, reviews and up-to-the-minute updates on screenings, as well as red carpet photos, behind-the-scenes videos and (of course) an exclusive look inside the parties — from the 65th annual Cannes Film Festival.
Are Publishers Toast on Mobile?
Mobile Marketer
“In the publishing world, high CPMs are critical, and downloading apps expands the subscriber rate and therefore drives higher ad revenue,” said PJ Gurumohan, cofounder/CEO of GENWI, Los Altos, CA. “Having said that, publishers need to think about cultivating engagement before they can monetize an app,” he said.
Why Content Marketers Need Tablet Apps Now
Adotas
Amanda Van Nuys, VP of Marketing at GENWI, discusses how tablets open up new marketing opportunities for content marketers.
As Tablet Usage Grows, Can Publishers Evolve Fast Enough?
VentureBeat
PJ Gurumohan, Co-Founder and CEO of GENWI, gives publishers a wake up call. The time to move on the tablet opportunity is now.
India’s Times Internet Launches Tablet App with GENWI
TechCrunch
The Tweek app from IndiaTimes, powered by GENWI, launches with much fanfare on TechCrunch.
GENWI Combines Backend Data, Mobile Platform For Publishers
MediaPost
Mobile media should not adopt the inefficiencies of Web publishing, says PJ Gurumohan, CEO at GENWI, a cloud-based publishing platform for mobile devices. But there are hundreds of devices today that require a variety of file structures. And what happens when publishers have 20 versions and need to make a small change to an ad or content?
Company X Will Change Your Life
FoxNews.com
Fox News highlights some of the coolest and most interesting start-ups at CES 2012, including GENWI.
Mobile Publisher of the Year: Conde Nast
Mobile Marketer
Conde Nast wins Mobile Publisher of the Year from Mobile Marketer, in part, for “The Daily W” app, powered by GENWI.
A Different Approach to Tablets for Conde Nast
Forbes
Coverage on the launch of Conde Nast’s “The Daily W,” iPad application, powered by GENWI.
Recently Funded Entrepreneur, Prabhanjan Gurumohan, On building a Successful Cloud Enterprise – The GENWI Story
YourStory.in
From 2007 to 2010, the app economy has witnessed more than 10.9 billion downloads, says Socialcast. Pew Research estimates that nearly one in fourUSadults actively uses apps. More than one third of the Americans who own smartphones download apps at least on a monthly basis.
GENWI Raises $4M for Publishing Platform
LiveMint.com
Nexus Venture Partners has led a $4 million investment in 20-month-old start-up GENWI Inc. that helps businesses build apps for mobile devices and is founded by Bangalore-born P.J. Gurumohan.
GENWI Raises $4M For Cloud Publishing Platform For Tablets, Smartphones
TechCrunch
GENWI raises Series A funding from Nexus Venture Partners, Inventus Capital Partners, and Quest Venture Partners.
Cloud Publishing Platform GENWI Raises $4 Million Series A Round from Nexus Ventures
YourStory.in
GENWI (pronounced “Gen Y”), a cloud publishing platform for smartphones and tablets, has raised $4 million in Series A funding from Nexus Venture Partners.
Conde Nast Leverages Print, Online Content with Daily W iPad App
Mobile Marketer
Publisher Conde Nast’s W magazine is increasing its reach with the launch of The Daily W iPad edition that is sponsored by Calvin Klein.
Video App Demo: GENWI
TUAW
We’ve covered GENWI before, but to recap: GENWI is a cloud-based (read: Web) app creation and management system for businesses. While there are numerous platforms and 3rd party services which will “wrap up” your content into a native app, GENWI does all of this on the web, and it’s a pretty compelling service.
GENWI Allows Anyone to Make its iPad Apps
intomobile
There’s a growing number of mobile and tablet app making services out there. The cloud-based mobile publishing platform GENWI, which up until this point allowed users to make iPhone and Android apps, expanded its offering to include the iPad to the mix.
Create Content-Centric iPhone & iPad Apps on the Fly with GENWI
TUAW
The iSites.us site has rebranded itself today as GENWI (the name of the parent company) and expanded to offer iPad app creation in addition to iPhone and Android apps.
GENWI Launches Do-it-Yourself iPad App Publishing Tools
Los Angeles Times
Genwi wants to make building an app for Apple’s iPad as easy as starting a blog on sites such as Blogger or WordPress and on Wednesday the company took a step toward that goal.
GENWI Launches iPad App Publishing Solution and Enhanced Mobile CMS
TechCrunch
GENWI has gone through several variations since, most notable among them the launch of iSites, a quick and easy mobile app development platform for iOS and Android, which led to a $1 million investment from Inventus and Quest Venture. Today, the startup is announcing a rebranding, which is really a return to the GENWI name, folding iSites and iSites.us into the GENWI umbrella.
In-Depth Look: GENWI App Creator for iPhone, Android, and iPad – A Conversation with Robert Scoble
Scobleizer
Watch PJ Gurumohan, Co-Founder and CEO, and Rahul Patel, Co-Founder and CTO, demo the GENWI mCMS with Robert Scoble.