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GENWI has partnered with The Hollywood Reporter (THR) to bring you a highly engaging app for the Cannes Film Festival. This app will be powered to over 30,000 festival attendees who want live up-to-date info on all the featured movies. This app features star sightings and interviews, screening guides, reviews, videos, a map, and Cannes news. THR has been a leading media source not only for Cannes but for all things entertainment. They have been named Entertainment Publication of the Year by the LA Press Club in 2011 as well as a breaking news medium to 10.4 monthly online visitors at www.thr.com. GENWI is incredibly excited about this app and partnership so please go to the app store, download it, and let us know what you think!
To read the full article on Market Wire, click here.
GENWI has added a new member to our growing team! Please welcome, Hootan Nikbakht, our Senior Staff Software Engineer. Hootan was born and raised in Iran and moved to the United States when he was 17 with the hope to continue his education. He finished his B.S. and M.S. in Computer Science and Engineering from the University of California, Los Angeles. Prior to GENWI, Hootan worked at IBM for almost five years as a core software developer for Master Data Management, Product Information Management. He enjoys playing basketball, running, surf and skiing. His passion lies in travelling, music and Yogurtland. He is enthusiastic to have the opportunity to be part of GENWI to fully realize the dreams that have animated him in the past several years.
If you would like the opportunity to work alongside Hootan and our other talented engineers, please visit our Careers Page to find a job that matches your experience.
We are pleased to announce our newest Sales Rep, Hugh Kaneshiro. Hugh is an amazing, upbeat guy with a lot of experience in the sales field and eager to talk to you and answer all your burning questions about our product. But first, a little bit about his background.
Hugh was born and raised in Honolulu, HI (on the island of O’ahu) and moved to California in 1997, just before his 18th birthday. He then attended San Jose State University and majored in Economics. He enjoys playing and watching sports as long as it’s not soccer or hockey. So, if you’re interested in creating an engaging app, then just give us a call and he’ll be happy to chat with you!
Out of 3000 entries, GENWI has officially made it onto the top 200 list for the Red Herring 100 Americas. Red Herring is a global media company which brings together investors, high profile companies, startups, and business people into one forum. Each year they give out a Red Herring award given to companies who are projected to grow exponentially. It is a celebration of accomplishments and innovation from around the globe uniting all the business heavy hitters under one roof from CEOs, venture capital firms, to founders of major companies and firms. Applicants for this award gothrough a grueling 3-step process that dig deep into the very core of each company to weed out the most promising of ventures. It is quite an honor to be recognized amongst the other contestants and hope GENWI’s goal of helping publishers create engaging apps over the cloud will ensure us a spot in the top 100.
We are pleased to announce that GENWI is shortlisted in the TiE50 Awards. For those of you who are unfamiliar with TieCon, it is the largest conference for the advancement of entrepreneurs. This award show is a hotspot for investors, startups, acquisitions, mergers, and all things Silicon Valley. It is a huge honor to be nominated and we are thrilled to be recognized. To clinch the TiE50 victory, we need your help. Vote for us! Click here and input your email at the bottom of the page and THEN CLICK THE THUMBS UP ICON. We greatly appreciate all of your continued support!
Our entire team is so thrilled to announce the launch of our new and improved site. The site was launched this afternoon after many hours of hard work discussing layouts, colors, and design. It was most definitely a team effort to make everything perfect and customer friendly whether you are a small company website or major publisher. We would like to thank all the supporters, customers, etc. that made this all possible. GENWI is going in a great direction and we are so grateful for the amazing foundation you all have laid out for us. So check out the new website and let us know what you think!
Just yesterday, our very own PJ Gurumohan was featured in an article written on Mobile Marketer on how publishers will be able to survive with the inception of mobile tablets. PJ spoke specifically on the importance of an engaging app and what that can do for a publishing house’s revenue.
“In the publishing world, high CPMs are critical, and downloading apps expands the subscriber rate and therefore drives higher ad revenue,” said PJ Gurumohan, cofounder/CEO of GENWI, Los Altos, CA.
“Having said that, publishers need to think about cultivating engagement before they can monetize an app,” he said.
“Publishers are beginning to understand that creating engaging experiences on tablets represents one of the biggest opportunities that they have had since the invention of the printing press with the opportunity to reach their readership and cultivate new and engaging experiences.”
Register Today!
On May 2nd at 11am PT/2:00 pm ET, we’ll be hosting a 1 hour webinar with PJ Gurumohan of GENWI and Sean Brown, the Digital Creative Director at Fairchild Fashion Media, on how publishers can leverage their content on a mobile app and the challenges of creating engaging and monetizable apps. They will be discussing a number of topics and will be available to answer questions afterwards.
Just yesterday our very own Amanda Van Nuys, VP of Marketing, released an eye opening article regarding the importance of a bond between tablets and content marketers. On a day to day basis marketers deal with pamphlets, social networking, flyers, brochures, powerpoints, videos, blogs, etc. and it would seem so simple and easy to incorporate all that into an app. However, the trick is to make that app engaging and functional for the reader. Using a tablet over a smartphone and tangible literature is the perfect way to create a brochure sized mobile marketing tool that is effective and alluring. For example, the Home Depot app contains videos of how-to’s and demos, social media links, puchase capabilities almost to make it feel like a less wasteful, well thought out, and simpler interior design magazine. Content marketers should take this as a call to action and start transitioning into what the actual customers are using.
PJ Gurumohan, our Co-Founder and CEO, discusses the tablet imperative for publishers.
As the buzz around the new iPad launch continues, both traditional and online publishers are “caught between the gravitational pull of the legacy tradition and the need to chart a faster digital course.” That was a key finding in a recent Pew Research Center study on the state of the publishing industry.
That “pull” was highlighted by Paul Rossi, the Managing Director and Executive Vice President of the Americas for The Economist at a recent digital publishing conference. Asked by the moderator, “What keeps you up at night?” he answered, “What worries me is the flurry of excitement over an iPad giveaway and there are a pile of The Economist magazines outside on the table.”
But in the recent Pew Research Center study, the outlook of publishers is troubling. Executives were hesitant to risk change due to “cultural inertia,” which makes adapting quickly to new technology advancements difficult. “Some of those we talked to seem frustrated and even uncertain about how to proceed,” said Tom Rosenstiel, Director of the project. “But we also found signs that, if you can break out of old cultural patterns, there is another way.” The question is, are publishers ready to explore the new territory of tablets?
After a grueling month of launching new apps and introducing new employees, we wanted to treat everyone to a relaxing happy hour at a local bar in Palo Alto. It was a great chance for all of us to unwind, let loose, and get to know each other better. We truly do have an incredible team who is dedicated and driven to provide readers and publishers with more than just an app, but more of an engaging experience. If you would like to be a part of a fun start up and an excellent team, then just visit our jobs page and submit your resume. We look forward to hearing from you!
It has been a busy couple of months here at GENWI. Our engineering team has been working dilligently to create a highly interactive and engaging app for the IndiaTimes, who also publishes Times of India. The app is available internationally to the 4.5 million readers and the best part is…it’s FREE! Click on this link download the app onto your iPad and let us know what you think!
Welcome to the team, Amanda! We are so thrilled to introduce an incredibly accomplished Vice President of Marketing to our Los Altos team. Amanda has over 18 years of experience in marketing and will completely revamp our marketing strategy, brand, and lead generation efforts. Her previous experience included Mozes, Inc., Linden Lab/Second Life, and Organic to name a few. Amanda received her Bachelors Degree in Art History from Vassar College and sure is putting that to good use by creating color schemes and designs for our new brand.
Raj Soundar, our new Director of Sales, was born and raised in San Jose and he enjoys playing tennis and traveling abroad. He is married and blessed with an amazing wife and a twin brother who can easily be confused with him. Rajesh’s personal philosophy is to think BIG, and put lots of action to back it up! We are so excited to add Raj to our growing GENWI team and hope you all get a chance to chat with him!