Mobile Marketing Isn’t About Screens or Devices, It’s About Behavior

Anna Bager identifies a common misconception surrounding mobile marketing – mobile is not a specific set of devices, rather it is a new computing behavior that requires its own content and engagement strategy to build brand affinity. Anna writes: Consumers move fluidly across devices and platforms, and brands must do the same with their messages… » Read More

Genwi is used by marketers to distribute information, gathered from multiple sources, to mobile devices in realtime. It provides an efficient way to curate, manage and optimize content, which results in vastly better channel to relay information to an organization’s customers, partners and employees.
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