Study reveals key areas of focus and investment for marketing teams for mobile content distribution.
LOS ALTOS, Calif., May 20, 2014 /PRNewswire-iReach/ — Genwi, a leader in real-time content marketing, announced today the publication of a research report on the state of mobile content distribution strategies for B2B marketers.
Produced in association with Gatepoint Research, the report reveals the evolution of content marketing, as businesses pivot to meet the demand of research-focused buyers, increasingly accessing content on mobile devices.
It exposes three key trends for B2B marketers:
1. Marketing’s responsibilities are growing to include the ownership of technology to provide better access to information. In new areas, like mobile, it reports that up to 70% of marketers are directly or indirectly involved in selection and management of tools.
2. Organizations are restructuring around content marketing to support research-focused buyers and that 84% of marketers are reporting healthy to critical grown of access from mobile devices.
3. There is still a dependence on old formats for content, as marketers lean on existing tools and skills. Many still rely on PDF with 89% of marketers distributing content in that format.
“Our research underlines the idea that content is becoming the critical resource for marketers, with mobile overtaking all other access methods”, said Paul Danter, VP of Marketing for Genwi. “It’s clear that evolved marketers are seeing the opportunity in bridging content and mobile as a way to gain a competitive edge, yet they are struggling to acquire the right tools and skills to capitalize on it”.
Seventy six percent of responders were from Fortune 1,000 companies with revenues in excess of $1.5 billion. Survey responders were marketing professionals with eighty three percent at a director level or higher.
The full report is available for download at: http://bit.ly/1jo0tGR
Genwi enables marketing teams to distribute information, gathered from multiple sources, to mobile devices in real-time. It provides an efficient way to curate, manage and optimize content, which results in a vastly better channel to relay information to an organization’s customers, partners, and employees. Customers include organizations such as Tesla, Sony, American Express, IBM and CA. Founded in 2010, and selected as a Red Herring 2012 Top 100 Americas winner, Genwi is a privately held company based in Los Altos, CA with offices in Bangalore. Learn more at http://genwi.com.
Liz DiNapoli , 650-290-7176, liz [at] genwi.com