Challenge: A Unique Approach to a Weekly Tablet Magazine

IndiaTimes wanted to create a weekly tablet magazine, under a new brand, that brought together the best of content from over 20 online properties, including chart-topping Bollywood music streams. It sounded easy enough, but here’s the catch. They did not want readers burdened with heavy downloads. Each article needed to look unique, but each issue couldn’t be time consuming or expensive to create. The solution that they were looking for should also accommodate push notifications, universal search, and social sharing.

Solution: The Tweek Tablet App

Tweek, the new weekly magazine tablet app, is housed in a newsstand format and push notifications alert readers when a new issue is delivered. Readers can also favorite articles, create a personalized periodical, search across all Tweek content, and share with friends on Facebook, Twitter, and email. From the editors’ perspectives, they can easily select the 10-12 articles to include in the upcoming issue and pre-load them into the GENWI mobile content management system (mCMS) for release on a specific day. And, they don’t have to fuss with code because they can select a design from pre-loaded customized layouts for each article.

Benefits: They Abound

Tweek editors can quickly add content to the latest Tweek issue—a document, images, or videos—and each article flows seamlessly into customized design layouts giving the app a magazine-like feel with all of the benefits of a web-like experience.  Tweek readers receive new issues—in seconds—and they can access them in offline mode. Of course, the publisher is pleased with the new revenue channel created from existing content packaged in a fresh way.

Related News:

●      2/15/12, TechCrunch, “India’s Times Internet Launches Tablet with GENWI.”
●      2/16/12, Times of India, “TIL Launches India’s First Tablet Magazine.”

Try Out the Tweek Tablet App